Project Assignment Example | Topics and Well Written Essays - 500 words - 1

Project - Assignment Example The constructive discussion with the with the various teams of IT, manufacturing, distribution and marketing helped in the charting out of four probable alternative that can be implemented by the company. The alternatives that are identified ranged from operating as separate business, merging all functionalities, merging nothing at all as well as merging some functionality. After weighing out the advantages and disadvantages associated with the four alternatives, the acquiring company has focused on progressing ahead with the alternative associated with merging of some functionality. By opting for the alternative related to merging some functionality, the acquiring company will have a series of unique advantages. Explaining in a more elaborate manner, it can be said that the acquisition of the soft candy company by the client has already increased as well as diversified their product portfolio. The diverse product portfolio will help the company to market their product to a larger group of target audience, who has a liking for either or both hard and soft candy kind of products. In order to gain the maximum amount of mileage in regards to the expansion of the product portfolio, the client company should focus on implementing a series of strategies. The first strategy is to create demand for the company’s expanded product portfolio through strong advertising. The advertising campaign should focus largely on raising awareness for the new soft candy products as well as developing an overall brand for the company. The second strategy is to separately identify and forecast the demand for hard and soft candy products in the various pockets of the domestic market and then sending estimated amount of products to fulfil the variable demand and thereby eliminate the option of either stock out or accumulation of inventory. This method of identifying and forecasting of product demand in the various pockets of the